During the MacWorld Conference and Expo last January of 2008, Steve Jobs announced the launch of iTunes rentals and promised to be able to offer at the very least, 1,000 titles for consumers to rent by the end of February. And since February is over and coming in to mid-March, the number of titles tallies between 400 to 600 movies, and this is a big embarrassment to the Cupertino-based company.Apple CEO, Steve Jobs blames “those pesky studios and their rights agreements are once again the problem. Many of the movies Apple wants to offer on iTunes were released before Internet distribution was a possibility, meaning that download royalty agreements have to [be] signed between studios, actors, and copyright owners. As we’ve seen from the WGA strike, arguing about royalties tends to take time, but Apple is saying that the 1,000 titles will be available ‘soon.’”According to other news sources, the quality of audio and video doesn’t fit to what Jobs expects to offer to consumers of the iTunes store. Some HD movies don’t use Dolby Digital 5.1 and is quite disappointing.Apple Fans must not worry and would not wait in vain for the success to happen. It only takes time before the industry and the market adjusts to the business model of the iTunes store. Just like when the store started in 2003 where it measly offered 200,000 cuts but now has over 6 million songshttp://biz.yahoo.com/ap/080305/apple_tv_movies.html?.v=2http://arstechnica.com/journals/apple.ars/2008/03/06/jobs-responds-to-itunes-movie-rentals-criticismhttp://arstechnica.com/journals/apple.ars/2008/03/04/movie-studios-could-be-behind-missing-itunes-rentals
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