1. Search Engine Optimization (SEO): It is a good practice and a good idea to design your landing pages with the Search Engines in mind. Use basic SEO tactics when you create your landing pages. Speak to an SEO consultant if you are unfamiliar with these tactics or need help implementing them. Doing so will go a long way towards meeting your CTR, Average CPC, and Conversion goals as well as aid in driving a lot of organic traffic to your site.
2. Dynamic Landing Pages: There are many advantages to using dynamic landing pages and your SEO consultant can paint the picture for you. Personal experience has taught me that a dynamic landing page will increase your CTR, decrease your average CPC, increase your quality score and increase your conversions. Here are some elements that you can use to dynamically populate your pages:
- Geographically Specific Landing Pages: For campaigns targeted in a specific area you should allow the geographical information to pre-populate the page. An example of this would be if your Campaign is geographically centered in Los Angeles, you could display a map of the Metro area on your landing page to aid your user in locating services relevant to their specific location.
- Display a Keyword on Your Landing Page: When you display a Keyword on your landing page you are not only letting the Search Engines know what your site is about and making your site easier to search but you are also making things easier on the user. You are defining what your site is about and letting them know that the information they seek can be found there; you create a trust in the relevancy of your site. For the best methods of doing this you should discuss it with an SEO consultant.
- Keyword Relevance within your Content: When you gather together the Keywords into families according to relevancy and relationship and then write your content around those Keywords you can easily populate your pages dynamically. Relevant content that is filled with, not only the keywords and search terms that users want, but also related keywords will create conversions on a few different keywords. An SEO consultant can help you group the keywords into families successfully and also help you create your content. As an example: the Keywords SEO, SEM, Search Engine Optimization and Search Engine Marketing would belong to the same keyword family – SEM. The Keyword family Paid Search might contain such keywords as PPC, Avg. CPC, CPC, Cost Per Click and Price Per Click. With these families it is a simple task to write keyword-rich, relevant content for the users and their search queries.
- Dynamic Graphics: Good use of graphics on your site can aid in conversion in a very dramatic way. Without trying to promote Google’s Website Optimizer, this is the best example of how you are able to populate your landing page graphics dynamically so that you can easily test what converts the most.
- Other Dynamic Elements: There are many other elements that can be added dynamically to your landing pages. An SEO consultant can assist you in determining which ones to use and how to use them for the best effect and results for the specific product or services you are trying to promote.
Most of the Dynamic elements that you can populate your landing pages with will depend on the paid service account structure. Basically, you would use tags that are attached to the destination URLs which you will be able to use in pre-populating the numerous elements on your landing page. Some examples of dynamic information would be geographic location, keywords and keyword rich content; an SEO consultant here at ABSEM can help you determine the many ways in which you can obtain and utilize this dynamic content; contact us and set up your free consultation today.
(thanks articles base)